KUCHING (Dec 19): Maxis recently partnered with the Kuching Community Social Support Centre (CSSC) and Kuching Food Aid to bring Christmas cheer to over 100 beneficiaries, including senior citizens and the homeless.

Held at Kuching CSSC, this year’s celebration themed ‘Season of Hope: Sharing Joy, Building Connections’ featured an array of activities to spread joy and goodwill among those in need.

The activities included Christmas carolling, cookie decoration, and bingo, before wrapping up with a festive lunch for all beneficiaries and Maxis mSquad volunteers.

In keeping with Maxis’ festive corporate social responsibility (CSR) tradition, the beneficiaries each received a Christmas basket with ready to cook items and Hotlink SIM packs with top ups.

Maxis also contributed to Kuching CSSC in support of its mission by providing mattresses for the centre’s homeless transit facility and dry food aid for its food bank.

Kuching CSSC serves vulnerable groups such as the homeless, victims of domestic abuse or addiction, and others facing social issues.

Kuching Food Aid provides essential food aid to underprivileged communities in Sarawak facing food insecurity, including single mothers with young children, the sick, elderly, and people with disabilities.

Maxis Regional Sales Management head – Sarawak Bhaarathyraja Thanapal who led the company’s delegation, said: “We are grateful to have had the opportunity to spread some festive cheer in Kuching this Christmas season.

“We are always committed to giving back to the community, and we hope we were able to create a joyful Christmas celebration,” he added.

Kuching CSSC manager Emerlyn Rawlin thanked Maxis for hosting the meaningful and joyous Christmas celebration, as well as for generous contributions.

“We look forward to future collaborations and opportunities to create more impactful moments together,” she said.

Datin Shen-Tel Lee, founder of Kuching Food Aid said: “I am delighted that we successfully organised this event for members of the community who rarely get such opportunities.

“The event was brimming with activities for the patrons and has truly become the talk of the town,” she said.

Kuching CSSC has been operating since 2022, partnering with the Sarawak Ministry of Women, Early Childhood and Community Wellbeing Development (KPWKM) and Elica Sdn Bhd.